Bud Light

After refreshing their package design, Bud Light were in need for new motion assets to include in signage and social media. We were tasked to come up with new logo animations as well as producing a collection of video assets.



Role —

Motion design
Art Direction
Client —
Bud Light


Studio —
Jones Knowles Ritchie
2021











Mnemonic lockups

We wanted to utilize the Bud Light logo as a framing device that will lead transitions in three main scenarios: From a core can, from a video and graphic only.










 



Video assets

We created a series of six simple, yet iconic, shots that could be later used as building blocks to create a variety of edits for a variety of needs.