Bud Light

After refreshing their packaging design, Bud Light was in need of new motion assets for signage and social media. We were tasked with creating new logo animations and producing a collection of video assets that could be used for various purposes.

We wanted to utilize the Bud Light logo as a framing device to lead transitions in three main scenarios: from a can, from a video, and from graphics.

We created a series of six simple and iconic shots that could be later used as building blocks for any need.