Bud Light
After refreshing their package design, Bud Light were in need for new motion assets to include in signage and social media. We were tasked to come up with new logo animations as well as producing a collection of video assets.
Role —
Motion design
Art Direction
Motion design
Art Direction
Client —
Bud Light
Studio —
Jones Knowles Ritchie
Bud Light
Studio —
Jones Knowles Ritchie
2021
Mnemonic lockups
We wanted to utilize the Bud Light logo as a framing device that will lead transitions in three main scenarios: From a core can, from a video and graphic only.
We wanted to utilize the Bud Light logo as a framing device that will lead transitions in three main scenarios: From a core can, from a video and graphic only.
Video assets
We created a series of six simple, yet iconic, shots that could be later used as building blocks to create a variety of edits for a variety of needs.
We created a series of six simple, yet iconic, shots that could be later used as building blocks to create a variety of edits for a variety of needs.
