IFAW

Throughout its 50 year history, the International Fund for Animal Welfare (IFAW) has explored new ways to improve conditions for animals and people across the globe. Alongside the branding team at Base, we worked on a website that would give them the tool to communicate, promote and tell the story of their actions to save animals around the world.

Each animation on the website follows the same curve, which we named “IFAW curve”. This allowed to create coherence in motion throughout the website and brand assets.

We created a system that matches each user with an appropriate module, based on the way they interact with the site.