Equinox Explore

In 2019 Equinox launched a new luxury travel-workout experience. The service offers curated trips down to the smallest detail, accompanied by Equinox’s fitness trainers and staff. We were tasked to create a website that matches the up-scale promise as well as the grit and boldness of the Equinox brand.



Role —
Web design
Client —
Equinox


Studio —
Base
2019






Equinox





Cover images

Each trip gets its moment with a full bleed cover image.













Contextualizing box

The contextualizing box offers additional information to each section of the trip detial page. The information changes as users scroll down.


























The New York Times - R&D

The Research & Development team at The New York Times develop technical capabilities for the company’s newsroom and new forms of storytelling for their readers. We were tasked to develop and execute a motion system that will establish R&D’s online presence.



Role —
Motion design

Digital design
Client —
The New York Times

2020















IFAW

Throughout its 50 year history, the International Fund for Animal Welfare (IFAW) has explored new ways to improve conditions for animals and people across the globe. Alongside the branding team at Base, we worked on a website that would give them the tool to communicate, promote and tell the story of their actions to save animals around the world.



Role —
Web design

Motion design
Client —
IFAW


Studio —
Base
2019











IFAW Curve

Each animation on the website follows the same curve, which we named “IFAW curve”. This allowed to create coherence in motion throughout the website and brand assets.
















Flexible Module

We created a system that matches each user with an appropriate module, based on the way they interact with the site.























Logo Animations

A collection of logo animations for various clients.