Simply

Simply is all about making the pursuit of creative hobbies simple and fun for all. I had the pleasure to take many different roles thorugh the years, from performance marketing, through product to working on Simply’s brand.

More videos

Some videos I made through the years

Bud Light

After refreshing their package design, Bud Light were in need for new motion assets to include in signage and social media. We were tasked to come up with new logo animations as well as producing a collection of video assets.

We wanted to utilize the Bud Light logo as a framing device that will lead transitions in three main scenarios: From a core can, from a video and graphic only.

We created a series of six simple, yet iconic, shots that could be later used as building blocks to create a variety of edits for a variety of needs.

The New York Times - R&D

The Research & Development team at The New York Times develop technical capabilities for the company’s newsroom and new forms of storytelling for their readers. We were tasked to develop and execute a motion system for R&D’s educational videos.

Audible Sleep

From bedtime to rise time,  Audible Sleep is a holistic sleep solution that guides poor sleepers to better mornings through personalized audio sessions. Our goal was to create an app engaging enough for users to enjoy, while encouraging them to put their devices away. The app was never released :(

To create cohesiveness in motion we defined a limited (but versatile) toolbox, consisting of 8 durations and 3 arches. The animations throughout the product are all constructed using this toolbox.