Equinox Explore
In 2019 Equinox launched a new luxury travel-workout experience. The service offers curated trips down to the smallest detail, accompanied by Equinox’s fitness trainers and staff. We were tasked to create a website that matches the up-scale promise as well as the grit and boldness of the Equinox brand.
Cover images
Each trip gets its moment with a full bleed cover image.
Contextualizing box
The contextualizing box offers additional information to each section of the trip detial page. The information changes as users scroll down.
Bud Light
After refreshing their package design, Bud Light were in need for new motion assets to include in signage and social media. We were tasked to come up with new logo animations as well as producing a collection of video assets.
Role —
Motion design
Art Direction
Motion design
Art Direction
Client —
Bud Light
Studio —
Jones Knowles Ritchie
Bud Light
Studio —
Jones Knowles Ritchie
2021
Mnemonic lockups
We wanted to utilize the Bud Light logo as a framing device that will lead transitions in three main scenarios: From a core can, from a video and graphic only.
We wanted to utilize the Bud Light logo as a framing device that will lead transitions in three main scenarios: From a core can, from a video and graphic only.
Video assets
We created a series of six simple, yet iconic, shots that could be later used as building blocks to create a variety of edits for a variety of needs.
We created a series of six simple, yet iconic, shots that could be later used as building blocks to create a variety of edits for a variety of needs.
The New York Times - R&D
The Research & Development team at The New York Times develop technical capabilities for the company’s newsroom and new forms of storytelling for their readers. We were tasked to develop and execute a motion system that will establish R&D’s online presence.
Role —
Motion design
Digital design
Motion design
Digital design
Client —
The New York Times
The New York Times
2020
Audible Sleep
From bedtime to rise time, Audible Sleep is a holistic sleep solution that guides poor sleepers to better mornings through personalized audio sessions. Our goal was to create an app engaging enough for users to enjoy, while encouraging them to put their devices away.
Role —
Motion design
Interaction design
Motion design
Interaction design
Client —
Audible
Studio —
I&CO
Audible
Studio —
I&CO
2020
Animation style guide
To create cohesiveness in motion we defined a limited (but versatile) toolbox, consisting of 8 durations and 3 arches. The animations throughout the product are all constructed using this toolbox.
To create cohesiveness in motion we defined a limited (but versatile) toolbox, consisting of 8 durations and 3 arches. The animations throughout the product are all constructed using this toolbox.
IFAW
Throughout its 50 year history, the International Fund for Animal Welfare (IFAW) has explored new ways to improve conditions for animals and people across the globe. Alongside the branding team at Base, we worked on a website that would give them the tool to communicate, promote and tell the story of their actions to save animals around the world.
IFAW Curve
Each animation on the website follows the same curve, which we named “IFAW curve”. This allowed to create coherence in motion throughout the website and brand assets.
Flexible Module