Simply
Simply is an educational app dedicated to making creative hobbies simple and fun for everyone. Over four years I took on many different challenges, from performance marketing director through product research to eventually leading Simply's brand.
Roles —
Creative Lead (Simply Piano)
Creative Product Lead (Simply Sing)
Head of Creative (Simply Sing)
Creative Director (Simply Brand)
Creative Lead (Simply Piano)
Creative Product Lead (Simply Sing)
Head of Creative (Simply Sing)
Creative Director (Simply Brand)
Company —
Simply
Simply
2021 - 2025
Role —
Concept, script, directing, production, editing and compositing
Concept, script, directing, production, editing and compositing
Result —
Super ad
Super ad
The ad was later dubbed to 9 other languages and scaled globally
Role —
Directing and editing
Directing and editing
Result —
Minor lift
Minor lift
Role —
Concept, script, directing and editing
Concept, script, directing and editing
Result —
Super ads
Super ads
Role —
Concept, editing and motion graphics
Concept, editing and motion graphics
Result —
Top spender
Top spender
Role —
Concept, script, directing, editing and compositing.
Concept, script, directing, editing and compositing.
Result —
Didn’t scale :(
Didn’t scale :(
Role —
VFX compositing and animation
VFX compositing and animation
Result —
Top spenders
Top spenders
Role —
Concept, script, directing, editing
Concept, script, directing, editing
Result —
Didn’t scale :(
Didn’t scale :(
Role —
Directing, script, editing
Directing, script, editing
Result —
Moderate scale
Moderate scale
Role —
Concepting, directing, editing, compositing
Concepting, directing, editing, compositing
Result—
Over 15% lift in subscriptions
Over 15% lift in subscriptions