Simply
Simply is all about making the pursuit of creative hobbies simple and fun for all. I had the pleasure to take many different roles thorugh the years, from performance marketing, through product to working on Simply’s brand.
Role —
Creative Lead (Simply Piano)
Head of Creative (Simply Sing)
Creative Director (Simply Brand)
Creative Lead (Simply Piano)
Head of Creative (Simply Sing)
Creative Director (Simply Brand)
Client —
Simply
Simply
2021 - Today
Role —
Concept, script, directing, production, editing and compositing
Concept, script, directing, production, editing and compositing
Result —
Super ad
Super ad
The ad was later dubbed to 9 other languages and scaled globally
Role —
Concept, directing
Concept, directing
Result —
Super ads
Super ads
Role —
Concept, editing and motion graphics
Concept, editing and motion graphics
Result —
Top spender
Top spender
Role —
Concept, script, directing, editing and compositing.
Concept, script, directing, editing and compositing.
Result —
Didn’t scale :(
Didn’t scale :(
Role —
VFX compositing and animation
VFX compositing and animation
Result —
Top spenders
Top spenders
Role —
Concept, script, directing, editing
Concept, script, directing, editing
Result —
Didn’t scale :(
Didn’t scale :(
Role —
Directing, script, editing
Directing, script, editing
Result —
Moderate scale
Moderate scale
Role —
Concepting, directing, editing, compositing
Concepting, directing, editing, compositing
Result—
Over 15% lift in subscriptions
Over 15% lift in subscriptions