https://adamblufarb.com Adam Blufarb Sat, 13 Sep 2025 18:20:00 +0000 https://adamblufarb.com en https://adamblufarb.com/Home Sun, 26 Jul 2020 20:52:04 +0000 Adam Blufarb https://adamblufarb.com/Home https://adamblufarb.com/Work Mon, 14 Sep 2020 21:04:21 +0000 Adam Blufarb https://adamblufarb.com/Work Thanks for stopping by :) <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5970aa9bdb54d30625db626b320c4358782551bfde12c06111a2047356f7f4d9/Simply-Ads.jpg" data-mid="238167369" border="0" src="https://freight.cargo.site/w/1000/i/5970aa9bdb54d30625db626b320c4358782551bfde12c06111a2047356f7f4d9/Simply-Ads.jpg" /> Simply Performance and product videos <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb7ecdc42dec0bd627db7d37649c7cd466567543be215573755927c04377b9cf/Bud_Light_Thumbnail.jpg" data-mid="115623575" border="0" src="https://freight.cargo.site/w/1000/i/bb7ecdc42dec0bd627db7d37649c7cd466567543be215573755927c04377b9cf/Bud_Light_Thumbnail.jpg" /> Bud Light Motion Design, Art Direction The New York Times - R&amp;D Motion design, Digital design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf43ff98581b650e74f11e3f6f2110f0e7c0a6dc6e0e8a7a02ef10752c50cda2/Audible_Thumbnail.jpg" data-mid="82676633" border="0" src="https://freight.cargo.site/w/1000/i/bf43ff98581b650e74f11e3f6f2110f0e7c0a6dc6e0e8a7a02ef10752c50cda2/Audible_Thumbnail.jpg" /> Audible Motion design, Interaction design <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4397be07342f1e942a0d4a77e7871326672f367a8045d7e03f18d31d0545da26/Equinox_Explore_Thumbnail.jpg" data-mid="115623141" border="0" src="https://freight.cargo.site/w/1000/i/4397be07342f1e942a0d4a77e7871326672f367a8045d7e03f18d31d0545da26/Equinox_Explore_Thumbnail.jpg" /> Equinox Explore Web design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e25b897d6af94bdae9907b84de3711009a1cc483a574578227d77d1faad134e/IFAW_Thumbnail.jpg" data-mid="82676888" border="0" src="https://freight.cargo.site/w/1000/i/3e25b897d6af94bdae9907b84de3711009a1cc483a574578227d77d1faad134e/IFAW_Thumbnail.jpg" /> IFAW Web design, Motion design <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/a8d43ee9cc049d11cceb071d47bce0d1d733ba9eaacab9fe76866806407ee835/NYTFF.gif" data-mid="238202328" border="0" src="https://freight.cargo.site/w/1000/i/a8d43ee9cc049d11cceb071d47bce0d1d733ba9eaacab9fe76866806407ee835/NYTFF.gif" /> Logo Animations Motion Design <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a567ef741a7054fbe7e59fe188364aa04ad29b2fd4a283782c94e1dba1278c13/More-videos.jpg" data-mid="238197268" border="0" src="https://freight.cargo.site/w/1000/i/a567ef741a7054fbe7e59fe188364aa04ad29b2fd4a283782c94e1dba1278c13/More-videos.jpg" /> More videos Direction, editing Adam Blufarb is a multidisciplinary designer with a passion for motion and web. Adam spent the last 7 years in Brooklyn where he graduated from Pratt Institute. In his spare time he likes to play basketball, watch movies and make videos as one half of East. Adam is currently getting his M.A. in Human Computer Interaction from the Interdisciplinary Center in Israel. Adam is available for collaborations.&nbsp; https://adamblufarb.com/Simply-Ads Tue, 06 Aug 2024 15:19:15 +0000 Adam Blufarb https://adamblufarb.com/Simply-Ads Simply Simply is an educational app dedicated to making creative hobbies simple and fun for everyone. Over four years I took on many different challenges, from performance marketing director through product research to eventually leading Simply's brand. Visit site︎︎︎ Roles — Creative Lead (Simply Piano)Creative Product Lead (Simply Sing) Head of Creative (Simply Sing) Creative Director (Simply Brand) Company — Simply 2021 - 2025 Role — Concept, script, directing, production, editing and compositing Result — Super ad The ad was later dubbed to 9 other languages and scaled globally&nbsp; Role —Directing and editing Result — Minor lift Role — Concept, script, directing and editing Result — Super ads Role — Concept, editing and motion graphics Result — Top spender Role — Concept, script, directing, editing and compositing. Result — Didn’t scale :( Role — VFX compositing and animation Result — Top spenders Role — Concept, script, directing, editing Result — Didn’t scale :( Role — Directing, script, editing Result — Moderate scale Role — Concepting, directing, editing, compositingResult— Over 15% lift in subscriptions https://adamblufarb.com/Bud-Light Sat, 07 Aug 2021 15:07:39 +0000 Adam Blufarb https://adamblufarb.com/Bud-Light Bud Light After refreshing their packaging design, Bud Light was in need of new motion assets for signage and social media. We were tasked with creating new logo animations and producing a collection of video assets that could be used for various purposes. Role — Motion design Art Direction Client —Bud LightStudio —Jones Knowles Ritchie 2021 Mnemonic lockups We wanted to utilize the Bud Light logo as a framing device to lead transitions in three main scenarios: from a can, from a video, and from graphics. &nbsp; Video assets We created a series of six simple and iconic shots that could be later used as building blocks for any need. https://adamblufarb.com/The-New-York-Times Wed, 16 Sep 2020 00:05:50 +0000 Adam Blufarb https://adamblufarb.com/The-New-York-Times The New York Times - R&amp;D The Research &amp; Development team at The New York Times develops technical capabilities for the company's newsroom as well as new forms of storytelling for their readers. We were tasked with developing and executing a motion system for R&amp;D's web series following their work and featuring their team members. Visit site︎︎︎ Role — Motion design Digital design Client — The New York Times 2020 <img class="hover-img" src="https://freight.cargo.site/t/original/i/e443323f17dadc9f40f217ba14f511302a29e18f39bffc9b5813be3f34e28b4f/hover.jpg" alt=""> <img class="hover-img" src="https://freight.cargo.site/t/original/i/e443323f17dadc9f40f217ba14f511302a29e18f39bffc9b5813be3f34e28b4f/hover.jpg" alt=""> <img class="hover-img" src="https://freight.cargo.site/t/original/i/e443323f17dadc9f40f217ba14f511302a29e18f39bffc9b5813be3f34e28b4f/hover.jpg" alt=""> <img class="hover-img" src="https://freight.cargo.site/t/original/i/e443323f17dadc9f40f217ba14f511302a29e18f39bffc9b5813be3f34e28b4f/hover.jpg" alt=""> <img class="hover-img" src="https://freight.cargo.site/t/original/i/e443323f17dadc9f40f217ba14f511302a29e18f39bffc9b5813be3f34e28b4f/hover.jpg" alt=""> <img class="hover-img" src="https://freight.cargo.site/t/original/i/e443323f17dadc9f40f217ba14f511302a29e18f39bffc9b5813be3f34e28b4f/hover.jpg" alt=""> <img class="hover-img" src="https://freight.cargo.site/t/original/i/e443323f17dadc9f40f217ba14f511302a29e18f39bffc9b5813be3f34e28b4f/hover.jpg" alt=""> <img class="hover-img" src="https://freight.cargo.site/t/original/i/e443323f17dadc9f40f217ba14f511302a29e18f39bffc9b5813be3f34e28b4f/hover.jpg" alt=""> https://adamblufarb.com/Audible Sat, 12 Sep 2020 15:05:02 +0000 Adam Blufarb https://adamblufarb.com/Audible Audible Sleep From bedtime to rise time, Audible Sleep is a holistic sleep solution that guides poor sleepers to better mornings through personalized audio sessions. Our goal was to create an app engaging enough for users to enjoy, while encouraging them to put their devices away. The app was never released :( Role — Motion design Interaction design Client —AudibleStudio —I&amp;CO 2020 Animation style guide To create cohesiveness in motion we defined a limited (but versatile) toolbox, consisting of 8 durations and 3 arches. The animations throughout the product are all constructed using this toolbox. <img width="3000" height="1857" width_o="3000" height_o="1857" data-src="https://freight.cargo.site/t/original/i/0f39847eb2bcce35d82bd98f3b55a6e3b800609f112fee26ea932d31e7ad8a66/Sleep_Animation_Toolbox_Black.jpg" data-mid="82878150" border="0" src="https://freight.cargo.site/w/1000/i/0f39847eb2bcce35d82bd98f3b55a6e3b800609f112fee26ea932d31e7ad8a66/Sleep_Animation_Toolbox_Black.jpg" /> <img width="1920" height="1188" width_o="1920" height_o="1188" data-src="https://freight.cargo.site/t/original/i/495973b4ab200e7d8f3581f783076ecb23b176306c3107467353dc3c2eca56ed/Properties_Sleep_Black.gif" data-mid="82880048" border="0" src="https://freight.cargo.site/w/1000/i/495973b4ab200e7d8f3581f783076ecb23b176306c3107467353dc3c2eca56ed/Properties_Sleep_Black.gif" /> https://adamblufarb.com/Equinox-Explore Sun, 26 Jul 2020 18:04:06 +0000 Adam Blufarb https://adamblufarb.com/Equinox-Explore Equinox Explore In 2019 Equinox launched a new luxury travel-workout experience. The service offers curated trips down to the smallest detail, accompanied by Equinox’s fitness trainers and staff. We were tasked to create a website that matches the up-scale promise as well as the grit and boldness of the Equinox brand. Visit site︎︎︎ Role —Web design Client —EquinoxStudio —Base 2019 <img width="3000" height="1630" width_o="3000" height_o="1630" data-src="https://freight.cargo.site/t/original/i/f499aef1db590256ed1e971d3683b122d54b65d2fb12174cea4846268780efa0/Equinox_Explore_Landing.jpg" data-mid="82424394" border="0" src="https://freight.cargo.site/w/1000/i/f499aef1db590256ed1e971d3683b122d54b65d2fb12174cea4846268780efa0/Equinox_Explore_Landing.jpg" /> Cover images Each trip gets its moment with a full bleed cover image. <img width="2100" height="1225" width_o="2100" height_o="1225" data-src="https://freight.cargo.site/t/original/i/837bdc6f1f672d23eb879460d6d862b553fcaa1101e539064f64e442f5f4e530/EQX_Explore_4.jpg" data-mid="78464511" border="0" src="https://freight.cargo.site/w/1000/i/837bdc6f1f672d23eb879460d6d862b553fcaa1101e539064f64e442f5f4e530/EQX_Explore_4.jpg" /> <img width="2100" height="1225" width_o="2100" height_o="1225" data-src="https://freight.cargo.site/t/original/i/cb7a1fcd29c5282e7bff948c6e28f7165d7e62fd3d5bc705fc94ceb3b1e2874d/EQX_Explore_3.jpg" data-mid="78464510" border="0" src="https://freight.cargo.site/w/1000/i/cb7a1fcd29c5282e7bff948c6e28f7165d7e62fd3d5bc705fc94ceb3b1e2874d/EQX_Explore_3.jpg" /> <img width="2100" height="1378" width_o="2100" height_o="1378" data-src="https://freight.cargo.site/t/original/i/fb15e0c28e1d5bafb927569fb6caa29b7416164fdfa4100849bc31e0462e4103/EQX_Explore_5.jpg" data-mid="78464990" border="0" src="https://freight.cargo.site/w/1000/i/fb15e0c28e1d5bafb927569fb6caa29b7416164fdfa4100849bc31e0462e4103/EQX_Explore_5.jpg" /> Contextualizing box The contextualizing box offers additional information to each section of the trip detial page. The information changes as users scroll down. equinoxexplore.com︎︎︎ https://adamblufarb.com/IFAW Sun, 26 Jul 2020 18:04:06 +0000 Adam Blufarb https://adamblufarb.com/IFAW IFAW Throughout its 50 year history, the International Fund for Animal Welfare (IFAW) has explored new ways to improve conditions for animals and people across the globe. Alongside the branding team at Base, we worked on a website that would give them the tool to communicate, promote and tell the story of their actions to save animals around the world. Visit site︎︎︎ Role —Web design Motion design Client —IFAWStudio —Base 2019 IFAW Curve Each animation on the website follows the same curve, which we named “IFAW curve”. This allowed to create coherence in motion throughout the website and brand assets. Flexible Module We created a system that matches each user with an appropriate module, based on the way they interact with the site. ifaw.org︎︎︎ https://adamblufarb.com/Logo-Animations Mon, 10 Aug 2020 01:47:17 +0000 Adam Blufarb https://adamblufarb.com/Logo-Animations Logo Animations A collection of logo animations for various clients. <img width="1200" height="900" width_o="1200" height_o="900" data-src="https://freight.cargo.site/t/original/i/c534ec6e4846714bc8c40c18e83ad467d36a0c2f3dcb8a425c11b16bd2655bbc/Simply-Logo-Black.gif" data-mid="238189141" border="0" src="https://freight.cargo.site/w/1000/i/c534ec6e4846714bc8c40c18e83ad467d36a0c2f3dcb8a425c11b16bd2655bbc/Simply-Logo-Black.gif" /> <img width="1200" height="900" width_o="1200" height_o="900" data-src="https://freight.cargo.site/t/original/i/1ed8c7d05a2a417c6a77d394c076bec7dfa521724872feebe90e22329f6db089/Simply-Piano-White.gif" data-mid="238189143" border="0" src="https://freight.cargo.site/w/1000/i/1ed8c7d05a2a417c6a77d394c076bec7dfa521724872feebe90e22329f6db089/Simply-Piano-White.gif" /> https://adamblufarb.com/More-videos Sat, 13 Sep 2025 18:20:00 +0000 Adam Blufarb https://adamblufarb.com/More-videos More videos Selected videos I made through the years Role —Direction and editing Client — Various 2014 - Today ATELLER - Cynical Romance Role — Direction, concept, editing, production design and graphic design Hansen House 2018 Recap Role — Editing, graphic deisng, motion graphics Wirdos - Loopim Role — Direction, editing Chloe Lilac - Summer Role — Direction, concept, editing Less Acrobats - Dirty Lover Role —Direction, concept, editing Cannons - Brains Role —Direction, concept, editing